Patio isn’t just a location,

but a state of mind.

And with the most patios in the country,

Boston Pizza is the place where those in the know Patio.

With Canadian Summers so short, chances to patio are fleeting. So it’s fair to say no one knows how to patio like a Canadian. In fact, Canadians are patio professionals.

BP felt it was their duty to celebrate Patio professionals, so our 2022 summer campaign hero’d the pros everywhere, by putting them and patio-ing truisms in the spotlight. At the heart of the campaign were the 25 collectable merit badges that commemorated acts of patio professionalism.

Work created by creatives: Cam Boyd, Michelle Orlandi, Emily Ferraro, Emma Lorenzi

Previous
Previous

Kent & Essex

Next
Next

Home Hardware