A new identity for Canada’s most historic marketing organization.
Founded in 1967 the Canadian Marketing Association is Canada’s premier organization for the marketing community. As the trusted voice, they’re tasked with protecting the industry through government lobbying, educating current and future members on changing laws, connecting agencies, tech innovators, brand leaders and students and more.
As the brand that brings people together, we based the identity on the idea of a point of convergence.
Convergence of their three organizational pillars, Influence, Community, Standards. Convergence of the Past, Present, and Future marketers they represent; and convergence of the points
on our maple leaf.
This project won a Gold and Bronze at the 2026 ADCC.
