What’s in your cannabis? If you bought it unknowingly from an illegal retailer - easier than you think since half of Ontario’s $3.2 billion market at 3,800 retailers is illegal - it could contain feces, mold, or E. Coli. The Ontario Cannabis Store (OCS), the province’s authority on safe consumption, needed to shock people into ensuring they were buying legal.

Our Buzzkill brand and pop-up dispensary did just that.